Shopify Plus
Luxury Fashion Checkout Optimization
Anonymous Shopify Plus Client
42%
Before · cart abandonment rate
24%
After · cart abandonment rate
+$340K
in recovered revenue over first 60 days
The challenge
A high-end fashion retailer was losing nearly half of their potential customers at checkout due to a slow, cumbersome process that required too many steps and had poor address validation.
Our approach
We implemented Shopify Plus checkout extensions to enable one-click purchases for returning customers, optimized the address validation API to reduce latency, and added dynamic discount Scripts to incentivize completion.
Built with
Delivered
- Custom Shopify Scripts for dynamic discounting,Checkout UI extensions with one-click purchase flow,Optimized address validation reducing API calls by 60%,Performance optimization reducing checkout load time by 2.3 seconds,A/B testing framework to measure conversion impact
The outcome
The streamlined checkout process resulted in a significant increase in conversion rates and recovered revenue.
Timeline
3 weeks from scoping to production deployment